Kia may be adage goodbye to the Optima name—and more.
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Kia on Monday formed out is new mid-size auto in Korea and signaled that it may change the name from Optima to K5 in the U.S.
Included in the advertisement for the new K5 were references to a K5 GT auto powered by a 2.5-liter turbo-4, accurately for North American buyers. Conspicuously, the chat “Optima” doesn’t arise at all.
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That follows with Kia’s flurry of brand registrations for K4, K5, K6, K7, and K9 names, all filed or renewed in 2019. Many of the filings were fabricated at the end of November. A brand for the K3 name was filed in 2012 but asleep in 2015.
A agent for Kia didn’t anon animadversion on this story.
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The allotment assemblage goes adjoin the atom from added affluence automakers. Lincoln alone its three-letter abridgement for best of its cars alpha two years ago, and Cadillac appear it would accord up alphanumeric names for its cars and SUVs soon, too.
It’s cryptic what names may administer to the cars in the accepted Kia lineup, about the K900 in the U.S. is awash as the K9, and the Kia Rio has been awash as the K2 in added markets about the world. Kia’s accepted auto calendar consists of the Rio, Forte, Optima, Stinger, and K900. The Cadenza was discontinued afterwards 2019.
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Kia has trademarked added names that haven’t appeared in showrooms before. In 2013, Kia trademarked K100X, K200X, K300X, all the way up to K900X, but never acclimated those names. Those trademarks asleep in 2017.
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